Ascend Business Consulting was built on a simple belief. Australian service business owners don't need to scale like startups or copy enterprise playbooks. You need right-sized systems for your appropriate scale - whether that's solo brilliance or a thriving team of ten.
We're Jamie Cornes and Judy Sargeant. We've spent decades watching brilliant operators work themselves to exhaustion. Nobody taught them how to build businesses that don't need them. That's why we built Ascend differently.
We offer implementation partnerships (not reports). Daily accountability (not monthly check-ins). Systems designed for service businesses operating at human scale.
Most business coaching in Australia pushes a single definition of success: grow bigger, scale faster, exit for millions. But here's what we've learned working with service businesses from solo operators to ten-person teams. Real success means understanding your appropriate scale and how to operate brilliantly there.
The question isn't "how do I become big business?" The question is "what's my appropriate scale, and how do I operate brilliantly there?"
A solo windmill technician earning $250K with perfect work-life balance doesn't need to hire staff. A ten-person plumbing business doing $2M doesn't need to become a twenty-person chaos factory. Small isn't always a stepping stone - it's also a legitimate choice that deserves systems built for that reality.
Different businesses thrive at different scales. A solo operator needs different systems than a ten-person team. A ten-person team shouldn't copy enterprise frameworks designed for hundreds of staff.
The execution gap - knowing what to do but not doing it - isn't a knowledge problem. It requires resolve. It takes discipline to prioritise important work over urgent distractions. It takes integrity to be honest about what's working and what isn't. It takes grit to keep showing up when you're working alone.
And resolve without structure leads to burnout.
That's why Ascend exists. We provide right-sized systems and structured accountability that fit your appropriate scale. No enterprise complexity. No DIY chaos. Just implementation support designed for service businesses operating at human scale.
Jamie knows what it's like to feel trapped in your own business. He's spent 25+ years working across organisations. He learned process improvement methodologies in enterprise environments, then adapted them for Australian service businesses. Along the way, he's watched brilliant operators work themselves to exhaustion. Unable to take a holiday. Incapable of delegating. Convinced that nothing works unless they do it themselves.
Jamie's also seen the flip side. Small business owners are told to "think like a big company" or "scale at all costs." Most just want to operate brilliantly at a size where work is meaningful and sustainable.
That's when Jamie realised something powerful. The sophisticated systems that work in large organisations work beautifully at service business scale - when properly adapted, not copied.
Over the past fifteen years, he's worked with tradies and professionals like Darryn the plumber, Tom the electrician, and Sarah the lawyer. He's helped them document the systems in their heads, build delegation skills, and create businesses that don't collapse when they take a holiday.
Jamie learned process improvement inside enterprise organisations. But his work now is translating those tools into practical systems that actually work for $80K–$3M service businesses - not corporate bloat, just clarity and execution.
What Jamie Brings:
25+ years driving operational effectiveness across enterprise and service business contexts
Qualified Electrical Engineer with expertise in process documentation and systems design
Direct experience adapting enterprise methodologies for service business scale
A commitment to implementation partnership - he works alongside you, not disappear after delivering a plan
You don't need another consultant who delivers a 50-page report and disappears. You need someone who works alongside you to actually build the systems, rhythms, and processes that let you step back. That's what my engagements are built around: clarity, systems, and execution.
Judy knows what it feels like to work alone and spin your wheels. She's been there - staring at a to-do list with seventeen priorities, knowing she should be doing the important work but finding forty-seven reasons to do something else instead. The isolation. The procrastination. The conviction that you're somehow the problem.
Judy has 22+ years building and running service businesses. She ran a nine-year cleaning franchise (James Home Services), winning Best Service awards every year. She ran a five-year nationwide transport company (SMC Consolidated Holdings). She ran an eight-year manufacturing venture in Malaysia (SAM Abrasivi).
She understands what it takes to recruit teams, manage operations, win in competitive markets, and execute consistently when no one's watching.
She's built businesses from scratch. She's managed team members across multiple locations. She's won clients through service excellence and kept them through relentless execution. And she knows firsthand that the difference between businesses that survive and businesses that thrive isn't strategy - it's daily accountability.
That's why she facilitates the Accountability Program with a blend of warmth, structure, and zero tolerance for excuses. Daily stand-ups aren't lectures - they're fifteen-minute conversations where you state your priority, your peer group listens, and Judy keeps you focused on what actually matters.
What Judy Brings:
22+ years building and operating service businesses across three industries
Direct experience recruiting, training, and managing teams while maintaining service excellence
Deep understanding of cashflow management, financial rhythm, and execution under pressure
A facilitation style that creates psychological safety while demanding accountability - because you can't have one without the other
The program works because we strip away everything except what matters: your 3 priorities, your 2 metrics, and your commitment to show up every day. That's it. No fluff. Just momentum.
Judy facilitates all daily stand-ups, weekly workshops, and weekly planning sessions for the Accountability Program. Jamie designed the program framework based on 25+ years of consulting with Australian SMEs and joins key strategic sessions throughout the six weeks.
For clients who start with Strategic Consulting and transition to the Accountability Program Manager Track, Jamie and Judy team up to provide ongoing execution support - ensuring the strategic plan doesn't gather dust.
These five principles guide every decision we make at Ascend - from how we run our own business to how we work alongside clients. We practice them daily, which is how we know they work.
Based in Brisbane, Australia, we work with service business owners across Southeast Queensland and beyond. Whether you're curious about our approach, have questions about which path makes sense for you, or just want to have a conversation - we're here.
Email: info@ascend.business
Phone: 07 3185 4480
Location: Brisbane, Australia
Thinking about working with us?
Book a complimentary 15-minute conversation and we'll help you figure out whether Strategic Consulting, the Accountability Program, or something else entirely makes sense for where you are right now.